Anchor points.
In a design tool, every curve is made of anchor points, and each one is a decision. That is how I work, and how this identity is built: selection boxes, colour chips, stickers, artboards, handles and a path.
The mark: TE
Tamer’s T and Elsheikh’s E share one roof: a single gold bar that is both the crossbar of the T and the top arm of the E. The T stands in gold, the E in marker red, and two pen-tool anchor points mark the feet. Deep studio green, a double gold hallmark border.
Palette
Type
Motifs
Selection box
The hero name is a selected object: drag its corner to resize it.
Colour chip
Services are colour-chip cards. The price is the colour.
Sticker
Ready-made products are die-cut stickers.
Artboard
Work is shown as numbered frames with a live cursor.
Proof strip
The CMYK colour bar from a print proof runs across the page.
The path
Steps are anchor points joined by a dashed path.
Voice
Plain
Short sentences. Real words. No buzzwords.
Warm
A person talking to a person.
Exact
Numbers, scope and promises stated clearly.